That business development, marketing, manufacturing and quality units shall play a vital role in achieving the target through commitment to product quality, timely delivery and cost-effectiveness.
That by serving the clients and responding to their needs, the Company shall strive to exceed their expectations in affordability, quality and on-time delivery.
That the Company shall be home to talented employees effectively applying advanced technologies, innovative manufacturing and good business management.
That the Company shall be responsible for maintaining the highest standards of demeanour in all its dealings.
That the Company shall give fair treatment to all its suppliers with proper agreements and honest feedback on performance.
That the Company shall remain committed towards social responsibility. The Company is conscious of its role in helping to maintain high ethical practices in society, particularly in the natural environment.